Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Form an SLA
It is essential that both teams are aware of their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
Looking at the buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.