Could Technology Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could extremely hurt if the groups do not get together. There are several office-based activities that could be implemented to curb this. Tech must be taken into consideration.
Communicate and Join forces better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both teams need to collaborate better because they both depend on each other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales team have all the valuable insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It need to be clearly defined, reviewed, monitored and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.